Increase in Social Media Followers Using Content Marketing Strategy
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Before we go into detail about how one of our clients profited from our digital marketing services at Cj Digitals, let us look at the current global data on the rate of digital marketing growth.
According to a study, the compound annual growth rate of digital marketing is expected to be 9% between 2020 and 2026. The digital display is expected to expand at a CAGR of 15.5 percent, while the search is expected to increase at a CAGR of 12.2 percent.
Moreover, if you are curious, what role does SEO in content writing play in digital marketing? Let us state how content has become the most effective technique to get your business into the digital sphere since the emergence of SEO and digital marketing. Consistent, high-quality content is an excellent tool for connecting brands with their customers. Additionally, content increases audience engagement and retention.
A marketing strategy, first and foremost, is a proactive, data-driven approach to marketing and communication activities across all channels and touchpoints. Because all marketing plans come from this overarching framework and goal, the marketing strategy informs every marketing activity for the business. Once the strategy has been established and presented, marketers employ tactics to implement the actions that will lead to the desired outcome. The digital marketing plan should include investigating consumer channel behavior and marketplace activity based on future online and offline channel contribution goals and defining and promoting the channel's advantages to attract clients to adopt it; nonetheless, channel integration must be managed.
Let us peek into how one of our 50-year-old clients from Germany expanded his social media reach and successfully launched his brand as a life coach.
He was primarily an automobile engineer, and in the later phase, he wanted to share his knowledge being a life coach. During this time, he wrote a book on the same and self-published it, but unfortunately, it could not reach a wider audience. He struggled to get even a minimum of 10 followers on his social media handles on his initial days! There was hardly any sort of engagements with his accounts. Moreover, even he was not sure of what strategy he should be using or following, so he started getting a good amount of engagements! That is when he approached us! Moreover, we agreed to lend him a hand with an agreement to expand his social media engagements within no time.
To his surprise, within six months, he could see unexpected results through the stats. Initially, he had no subscribers on his YouTube channel, but deploying some of our content and digital marketing strategies. His Facebook page grew to have 1230 followers. He gathered 770 followers on his Instagram handle, and additionally, he gathered 50 followers on Twitter. Not only this, but you will be surprised to know that his website had around 1500+ traffic organically per month, without even spending a penny! Moreover, even today, the website generates around 2000 traffic organically per month.
Digital marketing tactics that do not cost a dime!
We create the best digital marketing strategies built upon detailed buyer personas, and your first step is to create them. Like, by using templates to create buyer personas, you may organize your consumer segments and strengthen your marketing. When analyzing your existing digital marketing platforms and assets to select what to include in your strategy, consider the big picture – this will keep you from feeling overwhelmed or confused. Gather what you have and categorize each car or asset in a spreadsheet to get a clear picture of what you currently possess, earn, and pay for. We audit your existing content. An effective digital marketing plan will assist you in making the best decisions for your company's development.
A strategy process model provides a framework that outlines a logical sequence to ensure that all critical strategy formulation and implementation activities are included. A marketing strategy should include an audit to ensure that your capabilities are in place to assist your firm in managing all digital touchpoints. Nevertheless, which capabilities are critical and which should be reviewed? Here we reviewed his issues and identified exactly his requirement.
A diagnosis of the problem initially faced
The main problem he faced was that he could not market his published book on any of his social media platforms, and thus there was zero engagement.
A strategy for dealing with the problem
We wrote and created blogs and long-length articles varting with 100-1500 words each and promoted them across all platforms. Also, used email marketing to reach more people across places. Additionally, he is working on his website to drive more traffic to his content.
Marketing Strategies
We encouraged interactions on the website and social media to help you generate leads for the future. Tailoring communications by leveraging the web, email, and social media marketing to develop hyper-personalized marketing campaigns based on the data we already have about them.
We worked on email marketing and regularly sent quite a few emails. Since he is a life coach and to spread his knowledge, he needed to take a few classes, we decided to take this to the platform Udemy, and on average, a total of 700 classes were curated there for the students.
These digital marketing strategies displayed fantastic growth in his social media handles and helped him reach a wide range of audiences. At CJ Digitals, our authors prioritize response speeds, with bulk orders finished within 24 hours on our marketplace. If you need a single piece of high-quality content created fast or want to scale, our team can help. Not only that, but you receive limitless free revisions. You will receive 100% unique, personalized content with perfect contentment. Not only that, but we have full-time writers who specialize in several fields. We are also pleased to inform you that we have written over 10 million words on various themes, received over 170 graduate theses, and been cited by over 100 sites!
Furthermore, we mentor students and freelancers through free online classes, guiding them to improve their writing skills. CJ Digitals aspires to produce excellent material to increase every company's digital presence and bring in quality clients and money via the internet. Not only that, but you also get free, unlimited revisions. You get 100% unique, customized content with complete content contentment.
Therefore hiring us as a team, you get experienced writers who can consistently produce content that builds momentum and leaves an impression. Obtaining a content writing agency, as well as a digital marketing agency, such as CJ Digitals, that can provide you with high-quality content, SEO ranking services in India, and web ranking services in India—all in one place.
