Mrs. Mahajan's primary wish was to fulfill her dream of opening her cooking business. Coming from a humble background, she dreamt of making "Satvic Foods" available to people all over India and outside as a brand where objective and mission were to cook 100% natural, organic, and home-cooked cuisine. Every raw material purchased for each product was to be hand-picked by her from the market. And she would hand-grind them to prepare a delectable assortment of masalas for you, wrapped in a mother's affection.
Several roadblocks were preventing her from moving further. Firstly she came from a place where she couldn't get much exposure. So, reaching out to people and making them aware of her work was difficult to crack! Not only that, but due to the high level of competition, it was tough for her to stand out and build a name for herself with her products and reach a target audience. So for a person who is not that tech-savvy, she had no clue about how to use social media or communicate with people on a wider basis. And, she didn't have any clue or strategy of what she should be using or following so that she could start getting a good amount of engagement! That is when we agreed to help her expand her social media engagements and take her product sale a notch higher within no time.
"Satvic Foods" was started in September 2021 with an all-women staff, including women who manage bookkeeping, packaging, production, and everything else from their home region and others from beyond. With the help of CJ Digitals, the engagements with the start-up soon started showing up. We created her social media handles and started posting videos about "Satvic Foods."
To our surprise, on the very first day, our post went viral on social media and grabbed around 1.2 million impressions on LinkedIn! The next day, another social media post of ours reached 0.7 million views, and on the third day, another reached 1 million views within 24 hours, that too organically! We are glad to share that her press releases even got featured on platforms like 'YourStory,' 'Dainik Bhaskar,' 'Times of India,' and 'Slurrp.' Also, several other bloggers out of the nation featured "Satvic Foods" in their blogs. There was a 4X conversion rate where only by spending INR 800 ($10) per month did they receive orders for the upcoming two months prior. Here are the attachments below for you all to see.
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Since she comes from a background where she didn't have much exposure to marketing and social media, reaching out to individuals and making them aware of her efforts proved tough! Not only that, but because of the high level of competition, it was difficult for her to stand out and make a reputation for herself with her products, as well as reach a targeted audience.
Our strategies included creating a blog and social media content, posting the blogs on the Quora forum, Reddit, and Digg.com, and cross-promoting them across all platforms. Also, we used email marketing to collaborate with more people across places, especially influencers on different platforms from various niches, so they could help us engage more people and promote the food items.
We have writers who are professional and carry experience substantial experience writing food blogs and articles and made content writing about the recipes of the food items, food values, ingredients used, and much more! That gave our audience insights into what "Satvic Foods" was made of and what are its nutritional values. Our digital marketing team helped her create a digital persona by boosting reels and videos over social media.
Organic Sale in First 24hrs
LinkedIn Connection on First Day
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